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Close Up
As soon as you open your mouth

RAN IN:

CLIENT
Unilever Egypt

Sally El Zeiny, DMC & Content Hub Lead - NALI
Mostafa Hesham, Creative Lead NALI
Mayan Seoudy, Category Manager - Oral Care
Mona Abdo, Brand Manager
Khaled Gaber, Media Manager - NALI

AGENCY
PHD Egypt *Lead Agency

Lidia Albert, Media Manager
Mai Ashour, Planning Director
Nardine Eldweeny, Sr Media Manager


SUMMARY

Close-Up wanted to break the cultural taboo around dating among Gen-Z in the conservative Egyptian society. Young Egyptians obsessed with appearances and first impressions Close-Up hammered on how poor oral hygiene as major turn off on first date repositioning itself as a confidence booster providing fresh break to make a lasting impression on your crush. Close-Up leveraged a digital first communication approach that was built specifically for its target audience. The strategic brand repositioning, daring communication strategy and highly relevant media approach landed as a huge win.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads

Language: English