CLIENT
KAUST Entrepreneurship Center
Hattan Ahmed, Innovation Lead
Aurelie Arsouze, Head of Marketing
Dina Al Qawasmeh, Marketing Specialist
Haitham Alhumsi, Online Learning Manager
Hibah Y. Atiah, Innovation Associate
Alison Carmody, Communications Manager
Sultan Albarakati, Director, KAUST Academy
Maha Almalaq, Senior Expert of Digital Inclusion at MCIT
Hissah M. Alotaibi, Media and Advertising Specialist at MCIT
Farah Albakhail, General Manager, Digital Sustainability at MCIT
AGENCY
Nick Walsh, Chief Executive Officer
Miguel Bemfica, Chief Creative Officer
Fernando Miranda, Creative Director
Rafael Merino, Head of Art
Hugo Augustino, Associate Creative Director
Marina Guadix, Designer
Fabio Medeiros, Head of Strategy
Mariana Ribas, Strategy Director
Maha El Hawari, Account Lead
Haifa Harfouche, Account Director
Jawan Fares, Account Manager
Alex Abi Hanna, Art Director
Ziad El Kurdi, Copywriter
Shyju Kandi, Studio Manager
Karim Al Amin, Motion Designer
Zubair Tahir, Studio Director
Harvey George, Copywriter
Ginny Jackson, Communications Director
Nigel James, Account Manager
Sticky Ginger
SUMMARY
‘Dear AI, Learn more” was highly effective in transcending mere awareness and consciousness, taking concrete steps towards positive change. It tackled the taboo surrounding gender inequality within STEM, entrepreneurship, and Saudi society.
Powered by KAUST, this initiative harnessed innovation and AI to highlight the issue and utilized innovative coding to take steps toward solving it. It bridged the gap between one of the world's most cutting-edge innovations and one of its most stark and unaddressed realities. It wasn't merely another campaign; it was a force driving, scripting, and executing change.
