CLIENT
Intralot Morocco
Sakina Rhattas, Senior brand manager
Abdelhadi Skalli, Senior brand manager
Mehdi El Fettami, Marketing Director
Mohamed Karim El Yaacoubi, Managing Director
Abdelaziz Mahsen, Distribution Manager
Marocaine des Jeux et des Sports
Khadija Boudali, Marketing & Communication Director
Rym El Far El Jazouli, Brand manager
Younes El Mechrafi, General Director
Leila Mouline, Marketing Manager
AGENCY
Wunderman Thompson Casablanca *Lead Agency
Hazem Kaddour, Managing Director
Nabil Sarih, Creative Lead
Hind Seffar, Account Director
Sophia Tazi, Senior Account Manager
Walden Ndong, Graphic Designer
Achraf Falah, Graphic Designer
Amine Boughaba, Graphic Designer
Nassreddine Belkhiria, Graphic Designer
Ayoub Boukdir, Copywriter
Anas Belmadani, Copywriter
Walid Bendra, Art Director
Amine Acharki, Digital Project Manager
Zouhair Rhaddou, Community Manager
Meryem Id-croum, Project manager
Mohamed Ouakar, Finance Director
Mohamed Khaddoum, Chief Accountant
Mohamed Oudaha, Creative Director
JAWJAB
Younes Lazrak, Deputy General Director
Reda Lahmouid, Director
SUMMARY
Cote&Sport was facing the new competition of international betting brands offering higher gains, losing its core audience: GenZ.
2022 WC was the opportunity to gain them back by playing on Moroccans support for the national team but the divorce between the team and its fans was acted. No one expected Moroccans to progress through the group stage.
Cote&Sport took the bet only a Moroccan betting brand would take. With the national team reaching the semi-finals, the brand reconnected with its core audience, reinforced its identity and increased sales.
