AGENCY
Hazem El Saadani, Managing Director
Nihal Nashed, Group Account Director
Khaled ElBarbary, Senior Copywriter
Layla Ramadan, Senior Account Executive
Mariam ElHaddad, worked on the campaign from strategy to final copy
Begad Hassan, Came up with insight and creative idea
Mahmoud Gahalla, Came up with insight and creative idea
Mona Moussa, worked on the campaign from strategy to final copy
Yasmine Medhat, Worked on media plans and buying for TV and Digital
Lamia Adham, overlooked planning and buying
Kay-Oh Productions
SUMMARY
Egypt suffering from an overpopulation crisis, over 3 million children being born each year. 25,000 children are born every year with congenital heart defects. Every year more and more children will be born with heart defects. And because of poor health care, children will not be able to be treated. The MY Heart Foundation needs more donations, to maintain its efforts to heal children's hearts. This year we showed the heartwarming side of how a child’s heart bring joy, showing how a kid’s heart can make everything in life better.
