Reckitt

Imran Yousuf, Marketing Director, Middle East, Health Reckitt
Puren GuzelKircay, Category Manager Personal Care Sexual Wellbeing Middle East
Amin El Rafei, Brand Manager Durex Health Middle East Reckitt
Shayan Ahmed, Head Of Media Middle East
Suman Raj, Digital Campaigns Manager Middle East

VICE Media Group *Lead Agency

Saad Alabbassi, Associate Director - Strategy
Carla Dabis, Commercial Director
Ahmad El Moussaoui, Manager, Media Strategy
Nagham Abboud, Executive producer
Karen Abdallah, Senior Project Manager
Yafa Nassar, Senior Project Manager
Nourhan Fakhoury, Associate Producer
Lucien Chakar, Social Content Producer
Gloria Abou Diwan, Head of Production
Ameer Daou, Associate Director, Audience Development
India Arida, Senior Creative
Therezia Chalouhi, Line Producer
Ziad Chahoud, Director Of Photography
Jason Zamora, Editor
Maia Khoury, Art Director

UM MENAT

Lara Faraj, Media Director
Ahsen Mujtuba, Senior Integrated Media Manager
Rana Hassan, Integrated Media Manager
Mayur Salian, Senior Digital Manager
Visha Singha, Senior Performance Executive 

Anghami

Ramy Alkadhi, Head of Commercial
Kamil Abi Khalil, Head of Production
Daniel Chelala, Anghami Studios & Ad Operations Manager
Emdee Jabr, Senior Music Producer
Mounya Abouraha, Senior Production Executive

This case is about a contraceptive brand that was able to step out of the shadows of communication restrictions by weaving itself into culture, and using music as a catalyst for self-expression and sexual liberation.