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ARAMCO
Drones versus Desertification

RAN IN:

CLIENT
ARAMCO

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Spark Foundry Middle East


Proeffect Production


SUMMARY

To combat desertification in Saudi Arabia, where most areas are not accessible for human beings due to the topography, Aramco deployed an innovative solution that surpasses traditional methods in speed and accessibility: Drone-planting. Employing customized drones to plant desert-resilient native trees across the Kingdom, Aramco raised awareness of its sustainability focus and enabled active participation through immersive experiences, and real-time progress monitoring. By planting more vegetation than before and reducing desertification across the areas reached, Aramco earned goodwill and benefitted as a brand too.

CASE VIDEO


Medium Featured On Video: ,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,Packaging & Product Design,Public Relations,User Generated Content & Reviews

Language: English