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BEEAH
Race for Life

RAN IN:

CLIENT
Beeah

AGENCY
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) *Lead Agency


Publicis Groupe - Prodigious Middle East (United Arab Emirates)


SUMMARY

BEEAH Group is a public private Government-affiliated organization that’s driven to pioneer a sustainable quality of life for all. But we discovered one segment (and a life form) amongst us in the UAE that wasn’t benefitting from a sustainable quality of life: Camels. Camels have been dying in deserts due to plastic pollution. This case describes how BEEAH overcame the challenge of apathy about plastic pollution among people, by contextualizing the plastic pollution problem and bringing it closer to home. Through a provocative activation at a famous camel race.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Events,Internal/In-Office Marketing,OOH – Other Outdoor,Public Relations,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,User Generated Content & Reviews

Language: English