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Pepsi
The Pepsi World Cup Nutmeg

RAN IN:

CLIENT
PepsiCo AMESA

AGENCY
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) *Lead Agency


BBDO Argentina (Argentina) *Lead Agency


omd DUBAI


SUMMARY

Pepsi's campaign during the 2022 World Cup transcended typical sponsorship battles. With exclusive access to football legends like Messi and Ronaldinho among others, Pepsi brought the stars to the fans' turf, allowing them to play alongside their idols. This audacious move resonated effectively with the region's youth, creating an unforgettable cultural moment. The playful tone and breathtaking executions won attention, increasing spontaneous awareness and affinity, solidifying Pepsi's status as the beverage of choice during and after the World Cup.

CASE VIDEO


Medium Featured On Video: Contests,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Packaging & Product Design,Public Relations,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English