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Omantel
Change the story

RAN IN:

CLIENT
Omantel

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Zenith Middle East *Lead Agency


SUMMARY

Increasing competition impacted Omantel’s awareness and preference with Omani youth. How could Omantel earn attention and affinity back, starting with Ramadan as the stage? We discovered that Omani youth were seeking to make a real difference to problems in society, beyond some notes dropped in donation boxes. And in Ramadan, we launched a co-creative platform, enabling Omani youth to “Change the story”, one act at a time. A series of initiatives for and with Omani youth, alongside inspiring stories and messages, enabled alleviating problems in communities. And benefitted Omantel too.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Influencer / Key Opinion Leader,TV,User Generated Content & Reviews

Language: English