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McDonald's
Raise Your Arches

RAN IN:

CLIENT
McDonald's GCC

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Leo Burnett UK *Lead Agency


Publicis Groupe - Starcom Middle East


SUMMARY

This is the story of a campaign by McDonald’s, a food retailer. A campaign meant to drive a stronger brand connection and consumption. But it was unlike any other campaign in the food retail category. It played up the brand’s recognition and appeal. Without explicitly showing the brand’s logo nor its mention. And without showing any food or product or restaurants shots. Yet, it was a pure, intentional brand and product marketing campaign, focused on consumption. It became famous, regionally and globally, and drove improved connection and consumption.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,OOH – Billboards,Public Relations,Retail Experience: In Store,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,TV,User Generated Content & Reviews

Language: English