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The Royal Commission for AlUla
From a forbidden place to the postcard of Saudi Arabia

RAN IN:

CLIENT
RCU - Royal commission for AlUla

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Prodigious Middle East


SUMMARY

AlUla, a relatively unknown destination, owned a small share-of-mind with global travelers, compared with more popular neighboring destinations. Its unique experiences remained hidden due to its history. But, as proven by an increase in tourists, all seeking to create their own unique stories at AlUla, we transformed an unknown and untried destination in the Middle East into a postcard from Saudi Arabia to story-makers globally. The World’s Masterpiece: A masterfully crafted branded content platform to showcase a masterpiece of a tourism destination.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,OOH – Billboards,Public Relations,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English