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Ferrero Rocher
Hosting in a digital world

RAN IN:

CLIENT
Ferrero Group

AGENCY
Publicis Groupe – Leo Burnett Middle East *Lead Agency


Obsess


Mindshare


SUMMARY

As the world evolves, Ferrero Rocher grappled with maintaining relevance through traditional means in a rapidly changing world. In this era where modern Arab women seek convenience and inspiration, we conceptualized an innovative solution. Crafting a pioneering immersive digital experience, we introduced the Ferrero Rocher Virtual Boutique; a realm where modern Arab women could explore inspiring content while seamlessly shopping. Elevating industry benchmarks, this initiative not only transformed the shopping experience but also positioned Ferrero Rocher at the forefront of the digital age, ensuring lasting engagement with modern Arab hostesses.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Product Placement,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Direct Mail,Interactive / Website / Apps,OOH – Other Outdoor,Retail Experience: Digital,Retail Experience: In Store,TV,User Generated Content & Reviews

Language: English