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Sephora
Voices redefining beauty

RAN IN:

CLIENT
Sephora Middle East

AGENCY
Publicis Groupe - Spark Foundry Middle East *Lead Agency


Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)


SUMMARY

Seeking to strengthen its connection with young Arab women in the GCC, Sephora ventured beyond typical beauty promotions. Instead, turned the spotlight onto the diverse and eloquent voices of these young women, and gave them a platform to share their own definition of beauty in their own voices – redefining beauty. Leveraging influential Arab figures, emerging talents from Saudi Idol, and young artists and musicians, we amplified the voices of progressive, young Arab women. In turn, Sephora boosted its popularity, sales and meaningfulness for young Arab women.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Cinema,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,Retail Experience: In Store,Sponsorships – Entertainment,Sponsorships – Unique Opportunity,TV

Language: English