Jordan Tourism Board

Memac Ogilvy Jordan *Lead Agency

Habib Rihana, Project Manager
Meriam Shanti, Conceptualizer & Creative Direction
Watheq Saffarini, Strategy & Insight
Bana Shennak, Media Contact & Public Relations
Rana Masri, Social Media and Client Servicing
Mohammad Al Amery, Art Direction
Cecile Al Helou, Copywriter
Sami Abou Fakhr, Copywriter
Lamia Saadoun, Client Servicing
Ahmad Yasin, Video Animator

Chickmania Entertainment

Jordan took a hit in tourism from its GCC visitors post-pandemic. JTB aimed to revive this with a campaign in time for Ramadan. With extensive research, we pinpointed the reason Jordan was the go-to place for GCC visitors, and that is the people and their hospitality. To bring this to life, we traveled back to revive an ancient word “المعزّب” – AL M’OAZEB”, untranslatable but meaning "Jordan, the incredible host.” It was time to remind our GCC visitors why they chose Jordan in the first place and bring them back.