Al Futtaim Toyota

Alaa Tarawneh, Sr. Manager - Brand Experience & Motorsport
Yazan Almbaidin, Head of Performance Marketing
Karim Hassanein, Senior Digital Marketing Manager
Katib Belkhodja, Customer Centricity Director / MD
Roxane Magbanua, General Manager
Laureline Schwarz, Head of PR

Spine Marketing Consultancy DWC LLC *Lead Agency

Saad Gharzeddine, Managing Director
Mohammed Tabbara, Director
Salam Beirakdar, Digital Director
Aseel Makarem, Creative Director
Myriam Rmeily, Copywriter
Nader Alzoubi, Senior Producer
Maher Chibli, Senior Producer
Hasan Jonei, Assistant Producer
Mahmoud Baghdadi, Sound Engineer
Ehab Al Jammal, DOP
Hommam Ahmed Saeed, Cinematographer
Hadi Zounji, Cinematographer
Mohammad Younes, Set Photographer
Ahmad Younes, Animator
Francois Habchi, VO Talent
Haitham Subae, Aerial DOP
Ahmed Elsayed, Gaffer
Nagy Basanty, Editor

PHD (UAE) *Lead Agency

Ban Samara, Director - Media Planning
Lynn Kharrat, Senior Executive - Media Planning

Marketing Eye

Adel Faidi, Managing Director
Samantha Serquina, Projects Supervisor
Grace Fong, Events Coordinator
Anas Yasin, Events Manager
Ahmad Dames, Logistics Supervisor
kamran Pervaiz, Operations Supervisor
Mohamed Fahim, Designer

The production of long-form branded content in order to tell the story of the Toyota Motorsport Academy allowed us to shatter the functional category norms of communication. We shattered category norms to reflect the full rollercoaster of emotional experiences felt by motorsport drivers across much longer form content. The Toyota Motorsport Academy – which featured real participants over a 3 month period - has created a new gold standard in emotional storytelling rooted in the unscripted reality of the motorsport experience.