CLIENT
Médecins Sans Frontières
Aida Saifi, Partnership Development Manager
Yumna Nasrallah, Partnership Development Officer
Rasha Ahmed, Communications Manager
Basheer AlHajji, Translation Officer
Angelly Cabrera, Partnerships Development Manager
Al Futtaim- IKEA
Lobna Eissa, Interior Design Group Leader
Salama Ahmad, Regional Communication Manager
AGENCY
Firas Medrows, Regional Executive Creative Director
Maya Sfeir, Associate Creative Director/Copywriter
Ahmed Otaibi, Associate Creative Director
Jorge Paniagua, Art Director
Zahra Mirza, Copywriter
Aneesh Kumaran, Graphic Designer
Micky Kalita, Copywriter
Amr Hilmy, Business Director
Sara Ezzeddine, Group Account Director
Nourhan Moustafa, Senior Account Executive
Glauber Dorotheu, Associate Creative Director/Art Director
Regina Chung Loy, Sr. Director of Marketing & Communications, DDB Worldwide
Aly Curran, Global Marketing and Communications Coordinator, DDB Worldwide
Yasmin Sheikh, Producer
Ashwin Menon, Producer
Mohamad Ahtisham, Editor
Wissam Moubarak, Print Production Manager
Carine Habib, Studio Manager
Leah Gacel, Traffic Manager
Sajeesh Narayan, Finalizer
Dolly John, Finalizer
Rahul Radhakrishnan, Finalizer
Dalia Fadel, Production Art Director
Maya Idriss, Executive Planning
Ihab Halawy, Senior Manager Investments
Dana Saad, Executive Investments
Atieh Malkawi, Senior Executive Planning
SUMMARY
In a transformative CSR initiative with IKEA and MSF, our goal was to raise awareness and funds for critical medical aid in underserved regions. With no media budget, we relied on organic reach. The campaign engaged 350,000 visitors, boosted IKEA's ad awareness, reached 20 million individuals, earned AED 3.5 million, raised AED 500,000, and enabled 63 hospital rooms and 1,043 treatments, including 160 minors. These tangible results directly aligned with our objectives, showcasing the power of authentic engagement and the generosity of our audience in supporting essential humanitarian efforts.
