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Safety Belts
You Can Learn a Lot from a Dummy

RAN IN: United States

CLIENT
U.S. Dept. of Transportation/The Advertising Council

AGENCY
Leo Burnett Company, Inc. *Lead Agency


SUMMARY

The objective of the campaign is twofold. First, to cause people to buckle up in the car until they've formed the habit of buckling up. Second, to create advertising so fresh, so exciting, that it will cause public affairs directors at media outlets to play it more often than or instead of other PSAs.


Type: Business-to-Consumer

Classification: National

Language: English