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NYCE
Directions

RAN IN: United States

CLIENT
New York Switch Corporations

AGENCY
Korey, Kay & Partners *Lead Agency


SUMMARY

The "Directions" campaign was an effort to strengthen NYCE's lead as the largest regional ATM network by increasing their transaction size and volume in New England. To heighten NYCE awareness, the campaign capitalized on the need to always ask directions in Boston and explained sites/landmarks via NYCE cash machine locations. Using this familiar scenario, NYCE's top of mind awareness increased from 14% to 26% and is now the highest of any regional ATM. And it happened in just 5 weeks.


Classification: National

Language: English