Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

100% Columbian Coffee
100% Columbia Coffee

RAN IN: United States

CLIENT
National Federation of Coffee Growers of Columbia

AGENCY
DDB Needham Worldwide, Inc. *Lead Agency


SUMMARY

The overall goal of the 100% Columbian Coffee campaign is to increase distribution of 100% Columbian Coffee brands by encouraging major coffee manufacturers to introduce their own brands. This is achieved through three specific objectives: 1) To increase consumer demand, 2) To promote Columbian Coffee's price/value relationship, and 3) To educate consumers to look for the 100% Columbian Coffee logo. Thus, the creative shows Juan Valdez or the Columbian Coffee logo in unexpected situations to communicate that the reward of finding the 100% logo is "the richest coffee in the world."»


Classification: national

Language: English