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all
True Blue

RAN IN: United States

CLIENT
Lever Brothers Company

AGENCY
Lintas: New York *Lead Agency


SUMMARY

The goal of "all's" "True Blue" advertising campaign is to maintain volume and share for "all" laundry detergent in a climate of steep competitive pressure. In addition, the advertising is intended to improve recall and communication of the brand's advertising, particularly within the keep cleaning dimension, all in the absence of product news. The execution is designed to build on the existing equities of brand heritage, kids and the stain-life mnemonic in a fresh and compelling way.


Classification: national

Language: English