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Pepsi
Pepsi Ultimate Challenge

RAN IN: United States

CLIENT
PepsiCo

AGENCY
SUMMARY

The "Ultimate Challenge" campaign achieved and exceeded all business objectives established for the brand, including helping to re-establish Pepsi as the #1 market share brand among soft drinks. The "Ultimate Challenge" campaign positioned Pepsi as the superior choice versus all other soft drinks, including Coke and an onslaught of new private label beverages.


Language: English