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GE Appliances
GE Profile - We Bring Good Things to Life

RAN IN: United States

CLIENT
General Electric Company

AGENCY
BBDO New York *Lead Agency


SUMMARY

GE's Profile line, as supported by the specific "We Bring Good Things To Life" Campaign for these appliances, surpassed all business objectives while successfully strengthening GE's overall corporate imagery. The brand achieved these dramatic results despite heightened competitive activity and a downward trend in the appliance category.


Language: English