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Iowa Methodist Medical Center/Iowa Lutheran Hospital
Mental Health Information Line

RAN IN: United States

CLIENT
Iowa Health System

AGENCY
Creswell, Munsell, Fultz & Zirbel *Lead Agency


SUMMARY

This campaign was designed to promote Iowa Methodist Medical Center and Iowa Lutheran Hospital's "Mental Health Information Line" (an 800-number) to a central Iowa audience. The campaign was designed to increase inquires to both hospitals, increase awareness of the service area, and assist local consumers in getting the help they may require. Since the campaign was first used in February, 1994, call volume has doubled, with a significant portion of the calls being directly attributed to the advertising campaign.


Language: English