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Jenn-Air
The Sign Of a Great Cook/Full Line Player

RAN IN: United States

CLIENT
Maytag Appliances

AGENCY
Leo Burnett USA *Lead Agency


SUMMARY

Early indications are that Jenn-Air's move into the full-line appliance business is a resounding sucess. By leveraging the brand's reputation in high-end cooking and building on an existing campaign, the brand blew past growth goals and is on pace for a record sales year.


Language: English