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Sharp Viewcam
Out With The Old Cam. In With The Sharp Viewcam

RAN IN: United States

CLIENT
Sharp Electronics Corporation

AGENCY
Griffin Bacal Inc. *Lead Agency


SUMMARY

The Sharp Viewcam has expanded its role of being the most successfull product introductions in the consumer electronics category. The "Out With The Cam In With The Sharp Viewcam" advertising campaign was a part of a synergie marketing communications program that led the Sharp Viewcam to incredible sales and donimance in ths LCD viewscreen camcorder market.


Language: English