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East Coast Energy Council
Today's Oil Heat - It's Just Better

RAN IN: United States

CLIENT
East Coast Energy Council

AGENCY
Warwick Baker O'Neill *Lead Agency


SUMMARY

Warwick Baker O'Neill's "Just Better"campaign has achieved each of its three principle goals--changing consumers'misconceptions about oil heat, maximizing overall awareness of the advertising message, and most important, stemming the tide of conversions to gas heat. The campaign shatters myths about oil heat, while reinforcing its strengths in service, safety, efficiency and cost. Radio advertising has maximized the reach of this campaign on a very small budget relative to mammoth competitors.


Language: English