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Driver's Mart
A nearly new car. A brand new experience.

RAN IN: United States

CLIENT
Driver's Mart Worldwide

AGENCY
Warwick Baker O'Neill *Lead Agency


SUMMARY

Warwick Baker O'Neill's "A nearly new car. A brand new experience." campaign for Driver's Mart has effectively introduced this new brand, as well as the category. With a comprehensive marketing mix, relying heavily on the emotionality of television, this campaign invites consumers to enjoy the "brand new experience" of buying a car at Driver's Mart. Initial results are extremely positive in that this campaign has far exceeded both store traffic and sales goals.


Language: English