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CT Department of Mental Health And Addiction
Campaign to Fight Problem Gambling

RAN IN: United States

CLIENT
CT Dept. of Mental Health & Addiction Services

AGENCY
Mintz & Hoke Communications Group *Lead Agency


SUMMARY

Two Indian gaming casinos, coupled with an already rising level of legalized gambling in Connecticut, prompted state officials to take a hard look at the issue of problem gambling. With a goal of increasing calls to the 1-800 compulsive gambler's hot line, we launched a public service campaign with a surprising twist to jolt gamblers and their families into recognizing and acting on the signs and consequences of problem gambling.


Language: English