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Yoplait
Yoplait, C'Est Si Bon.

RAN IN: United States

CLIENT
General Mills, Inc. (Betty Crocker Fruit Snacks)

AGENCY
DDB Chicago *Lead Agency


SUMMARY

The "Yoplait, C'Esti Si Bon" campaign leverages Yoplait's French heritage, which has resulted in record setting brand awareness levels, and increased sales. Since the inception of the campaign Yoplait has enjoyed an 8.6% volume gain for the overall franchise with core lines advertised (Original and Light) dramatically outpacing category growth.

CASE STUDY

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Language: English