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AT&T
It's All Within Your Reach / Brand Campaign

RAN IN: United States

CLIENT
AT&T

AGENCY
Young & Rubicam *Lead Agency


SUMMARY

Brand AT&T breaks away from the competition by personalizing and differentiating itself in a commodity market. The brand campaign is designed to showcase AT&T as the company that understands life today and assures telecom users that "it's all within your reach". Both Amazing Grace and Beaches succeed in presenting a fun, different, and caring AT&T.


Language: English