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Biore
Biore. Clean. Honest

RAN IN: United States

CLIENT
Andrew Jergens Company

AGENCY
Deutsch Inc. *Lead Agency


SUMMARY

The Biore launch into facial skincare category far exceeded expectations, with sales in excess of$133MM. The Biore Clean. Honest. campaign broke through category clutter with straightforward yet approachable executions, always supported with demonstrable proof. The campaign accomplished four key objectives: create a foothold in the category, establish innovation leadership, gain credibility and capture an untapped consumer segment.


Language: English