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McDonald's
did somebody say McDonald's?

RAN IN: United States

CLIENT
McDonald's Corporation

AGENCY
DDB Chicago *Lead Agency


SUMMARY

In the summer of 1997, DDB Needham was hired by McDonald's to rebuild and re-energize its brand image and reverse an alarming decrease in sales. By capitalizing on consumers' latent reservoir of good will for McDonald's, the "did somebody say McDonald's?" campaign has turned the McDonald's business around.


Language: English