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Dinero Seguro
As sure/true as the love of your loved ones/ Tan seguro como el amor de los suyos

RAN IN: United States

CLIENT
United States Postal Service

AGENCY
SUMMARY

The U.S. Postal Service tapped into the electronic money wire transfer service to Mexico by launching Dinero Seguro . The product was positioned as safe, fast and the only service that is guaranteed by the U.S. Postal Service. Through effective and innovative communications efforts Dinero Seguro met and exceeded all goals.


Language: English