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American Century Investments
American Century Beats the S&P 500

RAN IN: United States

CLIENT
American Century Investments

AGENCY
SUMMARY

The campaign was intended to position American Century as a credible player in the mutual fund industry while increasing net flows into the advertised funds. Specific performance information and an off-beat attitude helped to convey to customers that American Century delivers results and is accompany you would like doing business with.


Language: English