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Playtex Gentle Glide Tampons
So Comfortable

RAN IN: United States

CLIENT
Playtex Products Inc.

AGENCY
SUMMARY

The "So Comfortable" campaign is designed to convince women that having their period shouldn't get in the way of living their lives and being comfortable. To appeal to our target audience of young women, the commercials are purposefully fashiony, edgy and fast paced. The advertising is built on a basic truth -- sanitary pads feel like diapers -- but the analogy is handled tongue-in-cheek. Most importantly, the advertising playfully reinforces both in words and pictures the core competitive advantage Playtex holds over pads ñ they're so comfortable you can't even feel them.


Language: English