Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

Heineken
It's all about the beer

RAN IN: United States

CLIENT
HEINEKEN USA

AGENCY
Lowe and Partners *Lead Agency


SUMMARY

While the import and specialty segment of the beer category has been growing continuously, Heineken had not been as fortunate. A once-hot import of the 80's, the brand had lost relevance with young men by the mid-nineties. This campaign has reconnected Heineken with young men by linking more occasions to the brand in a humorous and product - focus way.


Language: English