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JELL-O Chocolate Pudding
I could go for something JELL-O

RAN IN: United States

CLIENT
Kraft Foods, Inc.

AGENCY
Young & Rubicam *Lead Agency


SUMMARY

JELL-O Instant Pudding had seen consumption sliding by an average 4% over the past 3 years. "Moving Day" was 90% of the communications support behind the product and was successful at driving a 1.9% increase in consumption. A simple change in strategy and a simple creative idea combined to change consumer perceptions about the brand and motivated them to buy and make JELL-O Instant Pudding.


Language: English