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Nintendo Conker's BFD
Naughty Little Squirrel

RAN IN: United States

CLIENT
Nintendo of America

AGENCY
Leo Burnett USA *Lead Agency


SUMMARY

Nintendo, with their character-based style of gaming, has long been out of sight, out of mind for the 18+ gamers who want edgy, more "adult" content. With Conker's BFD, Nintendo finally had a product to satisfy the older gamers' appetites but faced an uphill battle - how do you legitimately launch a naughty game in the happy-go-lucky world of Nintendo?


Language: English