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Court TV
Brooklyn North Homicide Squad

RAN IN: United States

CLIENT
Courtroom Television LLC

AGENCY
Hampel/Stefanides *Lead Agency


SUMMARY

The Brooklyn North Campaign was designed to build awareness and drive viewership of Court TV's first original programming "Brooklyn North Homicide Squad". the key message of the campaign was rooted in the pure reality of the program and encouraged viewers to "experience a real life investigation". this unique benefit was brought to life through such headlines as "Just Like NYPD Blue but real" and "They never brought home an Emmy, just the Zodiac killer."


Language: English