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Tender Harvest
Funny Faces

RAN IN: United States

CLIENT
Gerber Products Company

AGENCY
Noble & Associates *Lead Agency


SUMMARY

Tender Harvest leveraged its emotional brand assets in response to new marketing activity from its organic baby food competitor. The consumer insight profiled moms with a desire to battle mealtime boredom by making baby's experience fun and adventuresome. The campaign helped the brand improve its leading share position and return sales to double-digit growth.


Language: English