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Cap'n Crunch
Dual Target Campaign

RAN IN: United States

CLIENT
Quaker Oats Company

AGENCY
SUMMARY

In a declining category, Cap'n Crunch cereal had to achieve relevance with both younger and older kids in dramatically different ways in order to realize growth and revitalize its equity. By focusing on the fun and fantastical world of the Cap'n and his magic ship, Cap'n Crunch was to grab the attention of younger kids and never let go. With older kids, the brand was made cool again by associating the product with relevant and aspirational situations that are an important part of their emerging freedoms.


Language: English