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Vaseline Intensive Care Water Resistant Lotion
From Here On

RAN IN: United States

CLIENT
Unilever (Home & Personal Care)

AGENCY
McCann-Erickson *Lead Agency


SUMMARY

In an intensive and aggressive category, the advertising for the new Vaseline Intensive Care Water Resistant variant was able to successfully launch the new product as well as reconnect the parent Brand to the consumer, thereby helping stimulate some much needed parent share of growth.


Language: English