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Varilux by Essilor of America
The Presbyopic 6

RAN IN: United States

CLIENT
Essilor of America

AGENCY
DDB Dallas *Lead Agency


SUMMARY

Varilux faced the challenge of telling an age-defiant target that they're suffering (or soon will be) from a condition caused only by age. To do that successfully, we used empathy, humor and understanding, combined with a nostalgic trip back to the turbulent tomes of their youth, to show them that with Varilux, their lives need not change.


Language: English