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Orbit
No Matter What

RAN IN: United States

CLIENT
Wm. Wrigley Jr. Company

AGENCY
BBDO Chicago *Lead Agency


SUMMARY

Wrigley's challenge was to substantially grow its share of the highly proliferated sugarfree gum segment. To do so, Wrigley launched Orbit with breakthrough creative that capitalized on an untapped positioning. Orbit was an immediate success, and significantly increased Wrigley's share of the sugarfree segment within one year. In fact, it was Wrigley's most successful sugarfree gum launch in history.


Language: English