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National Cattlemen's Beef Association (NCBA)
Beef. It's What's For Dinner.

RAN IN: United States

CLIENT
National Cattlemen's Beef Association

AGENCY
Leo Burnett USA *Lead Agency


SUMMARY

This campaign, a refresh of the "Beef. It's What's for Dinner." campaign, is an unapologetic celebration of the virtues of eating Beef, with supporting stories designed to ease barriers to consumption. Specifically, the campaign is designed to educate women about the convenience and healthfulness of Beef, all the while championing Beef as the "King of all Meals." Results from this campaign demonstrate not only increases in Beef demand, but also marked improvements in consumer's perceptions of Beef as a nutritious and convenient dinner solution.


Language: English