Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

Advair
Asthma Was, Advair Is

RAN IN: United States

CLIENT
GlaxoSmithKline

AGENCY
Ogilvy & Mather *Lead Agency


OgilvyOne Worldwide


SUMMARY

Advair is a new product with a unique advantage: it treats both components of asthma. The problem was that few people understood that there were two components. Thus the competitor, Singulair, seemed more attractive because it was taken as a pill (rather than an inhaler). Our solution was an integrated education campaign that employed a range of media vehicles targeted to reach asthma sufferers at different points in the disease cycle. Thus Advair needed to educate them about the benefits of treating both components of their asthma -- something only Advair could do.


Language: English