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United Parcel Service
We want to race the truck. People love the truck.

RAN IN: United States

CLIENT
United Parcel Service

AGENCY
The Martin Agency *Lead Agency


Lowe Worldwide


SUMMARY

When UPS entered NASCAR, they knew the following: People love the truck and no one could be more suited to driving the truck than legendary Winston Cup driver Dale Jarrett. With this premise, UPS set out to connect with the fans and keep Jarrett in the limelight. They achieved these objectives and created a national movement. We want to race the truck - people love the truck.


Language: English