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The Home Depot
Olympic Sponsorship

RAN IN: United States

CLIENT
The Home Depot

AGENCY
The Richards Group *Lead Agency


Initiative


SUMMARY

Against America's leading brands and their substantial Olympic advertising budgets, Home Depot's creative strategy and campaign, aided by shrewd media planning and public relations, catapulted Home Depot into first place with all Americans. This campaign's extraordinary success is, more than anything, an illustration of how great things spring from a powerful creative strategy.


Language: English