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GE Voluson 730
GE 4D Ultrasound Machine Launch

RAN IN: United States

CLIENT
General Electric Company

AGENCY
BBDO *Lead Agency


Atmosphere


SUMMARY

GE introduced new 4D ultrasound technology targeting both consumers and medical professionals. The emotionally driven advertising attempted and achieved some of the highest brand affinity scores ever monitored, doubled sales objectives and generated unprecedented interest in the Voluson 730. With TV as the primary medium, a multi-channel effort including print, online, sales efforts and PR proved the right combination for a successful product launch.


Language: English