CLIENT
New Orleans Saints
Arnold Fielkow, EVP
Conrad Kowal, Sr. Dir. of Mktg. & Business Development
Danielle Boyce, Dir. of Regional Sales & Mktg.
Ben Hales, Dir. of Corporate Partnerships
AGENCY
Peter A. Mayer Advertising *Lead Agency
David Crane, Management Supervisor
Stephen Faust, Account Exec.
Josh Mayer, Creative Dir.
Tony Norman, Senior Copywriter
Richard Landry, Associate Art Dir.
Kathy Hirsch, Senior Broadcast Producer
SUMMARY
The New Orleans Saints had a history of struggling to sell season tickets. Sales fell by 10% in 2002, and a disappointing end to the 2002 season didn't bode well for 2003. The challenge to the agency was to develop a campaign that would increase season ticket sales by 11% (returning to 2001 levels) before the first pre-season game in 2003. We far surpassed that goal, increasing sales by 39% and breaking a franchise record for the most season tickets sold in the history of the team.
